Jaguar is launching today a new television advertisement in the U.S. that communicates the brand’s resurgence by spotlighting its high performance cars and their innovative new design. The new 30-second spot is the first ad from Jaguar’s new global ad agency of record, Spark44, and showcases the brand’s highest performance models: the XFR, XJL Supersport and XKR-S.
“Jaguar represents seductive design, innovation and performance. This new television spot truly communicates the excitement surrounding the brand with our new high performance line-up,” said David Pryor, Brand Vice President of Jaguar North America. “The ad boldly shows off the three highest performing models in the Jaguar fleet, the XFR, XJL Supersport and XKR-S. We couldn’t be more proud of our 2012 model year collection and are thrilled to showcase it through a spot that reflects a new, progressive approach to the brand.”
In “Jaguar at Play,” the models are shown as animated objects -- teasing, challenging and playing with each other in a variety of environments, ranging from the rural forests of northern San Francisco to urban industrial locations. The spot communicates the heightened sense of life drivers feel when they get behind the wheel -- agile, powerful and exhilarated.
The spot debuts on the NFL Network on December 1 and will also air, in the U.S. only, on national cable and locally, including CNN, ESPN and Comedy Central. It was directed by Vic Huber, of Coyote Productions, and features an original score from Anthony Marinelli.
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